Legal rules and regulation bound to change the way big businessoperate, similarly the pharma sector and especially pharma marketing companies has also gone through a lot of changes in the coming times due to a change in the regulations. These regulation have somewhat proved to be both beneficial as well as a disadvantage for growing businesses. It has become very difficult for new business to strive for profitability.
What Consists Of Pharma Marketing?
- Advertisements - Advertisements have always been the most widely ways to promote any product, similar hold true for the pharmaindustry. More generic product such as crocine, cough and cold tablets can very convenientbe advertised on national television and also with the help of print media. However more complex medicines are generally not advertised as they are available only prescription.
- Through doctors with the help of their prescriptions the biggest channel through which pharma industry generates business and demand of their product is with the help of doctor’s prescription. Whether you term this as ethical or unethical, pharma companies often visit doctors in hospitals and try to convince to promote their brand of medicine. It is the duty of the doctor to take a decision without being biased. They must only consider a particular medicine which is being promoted by a MR if it is genuinely worthy of it.
- Promotion through internet - With the advancement in technology more and more people are heading towards internet in a lookout for information and reviews, therefore Pharma marketing has realise that it is very important to have an online presence and good reviews. With the help of seo team, they have tried to dominate the search engines, so that they are on top of the search engines and are able to generate maximum traffic for their product.
When we talk about medical science then we as layman do not have much flexibility because of lack of knowledge. We have to trust the doctor and have complete faith in them. Therefore more or less pharma industry and the medical practitioners have a direct common on our health. Therefore pharma marketing companies plays a very crucial role in promotion that medicine which has a good effect on our body along with its cost of procurement. Not all medicines can be affordable and it is not wise to add on the cost of promotion and advertisements on the already increased price.
Therefore it is the duty of both the pharma as well as medical department to make us of marketing and promotion activities in a wise way, which not only promote their products but is also beneficial for the entire society.